NHL Network has had plenty of logos and on air looks during its short history. It is poised for its biggest change in just a few days. Just in time for the Winter Classic and NHLN-US’ coverage of the World Junior Championships, NHLN will be getting a whole new look. New idents, logos, and programs are on the way. You’ve probably seen that new logo on some promos on NHL Network. It made its first appearance online on All-Star ballots. Since then, it’s been showing up on promos promoting the WJC’s and NHL games. The full change and idents haven’t been rolled out yet, but they should make it to air shortly. In the meantime, here’s a preview, from Studio1Group’s website.
Studio 1 has been the primary developer of several NHL promotional animation and logo spots this season. They also designed the new studios at the NHL Store powered by Reebok in New York.
The new NHLN logo is pretty snazzy and is a definite improvement over the prior ones. The whole ident is very modern and it looks great. It is a real upgrade, and puts NHLN near the level of the other sports league’s network.
The new logo is great but more importantly, some new programming is also on the way. Several new Top 10 countdown styled shows are in the pipeline. Many of those have already had some sneak previews on the channel. The biggest change though is the addition of a new nightly show, NHL Tonight.
NHL Tonight will be replacing NHL On the Fly: Final Edition as of December 26. It will air at 10 PM EST and run through the night like OTF currently does. This greatly shortens OTF’s airtime as it will be down to three hours. NHL Tonight is described as this in TV guide listings -
NHL Tonight takes you around the NHL for all the latest news, scores, highlights and information at the end of every game night. Listen as players and coaches sound off in post game press conferences and the NHL Network team of analysts breakdown every game.
That doesn’t sound like much of a change from OTF but the look is drastically different. The logo above comes from a screenshot for the opening of the show. The full opening can be found on Studio1′s website. As you can see from the opening, it appears to be a big improvement from what OTF offers, at least aesthetically. It is still unknown if OTF will see some major changes when it comes to its format. Cutting its airtime could be a sign of wholesale changes. Regardless, for the first time in a long time, I’m pretty excited about the future of NHL Network. Things are finally looking up.