The NHL has finally sold off their media rights across the pond and like in the USA, ESPN is again on the outside looking in. Medge Consulting and Advisers Media International announced their triumph in a PR announcement today. The deal lasts for 5 years and financial terms were undisclosed. The deal covers Europe, Africa and the Middle East.
Previously, the NHL sold the rights to ESPN who then re-sold the rights to other international broadcasters. In Europe, this included themselves (NASN / ESPN America) and other networks including Viasat. In more basic terms, ESPN was syndicating the package to other broadcasters. Medge/AMI will do the same here as they have with other sports. The companies have also worked together in the past including to buy rights to the English Premier League throughout Scandinavia. Where this leaves broadband rights and current rights holders is still up in the air as they will now need to make a bid to Medge/AMI and go from there.
One key to the deal will be the potential creation of new events and better marketing across the international landscape. Another will be more games and HD coverage. The previous ESPN deal included around 300 games, while the new contract covers 480.
UPDATED AUG 9: