In some breaking news, the NHL and MolsonCoors have won their appeal in a battle over league sponsorship rights with Labatt. The ruling opens the door for Molson, Coors Light and Miller Lite to take over as official league sponsors. The deal was a major boon for the league after breaking all NHL sponsorship records. In response to the Molson deal, Labatt and parent company InBev later made deals with numerous NHL teams, replacing Molson as team partners in several NHL cities. There is still the possibility for Labatt to dispute the ruling, but for now, the Molson deal is on and the league and it’s partner can start making marketing plans for the new season.
Labatt Brewing Company Limited v. NHL Enterprises Canada, L.P., 2011 ONCA 511.
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