Versus unveiled a slate of new programming over the last couple of weeks but it is yet to translate to much rating success. NBC SportsTalk has been a complete bomb since its debut. It had a high of 14,000 viewers last week while it hovered around a measly 10,000 for the entire week. That would put it in a battle with the Florida Panthers, Phoenix Coyotes and Atlanta Thrashers for viewers if we were comparing it to local NHL ratings.
Darren Rovell’s GameOn sports business show didn’t fare much better with a debut of 36,000 viewers. The debut of College Football Talk also brought in 36,000 viewers. The much hyped NFL Turning Point was the high point with 126,000 viewers while Pro Football Talk was behind it with 90,000 viewers. Those ratings are comparable with ESPN2’s Jim Rome Is Burning and the new Numbers Don’t Lie which air in the middle of the afternoon.
There is some positive news for Versus as college football is drawing some decent viewership. Its peak was for the USC/Utah game which brought in a respectable 700,000 viewers. Indy Car ratings have also been on the rise the last couple of months with the Baltimore Grand Prix setting IndyCar viewership records for the network. The bottom line is that there’s a long ways to go for Versus to be competitive in the cable television landscape. SportsTalk and its sister shows should see a boost once the NHL starts up and there’s certainly plenty of room for them to grow.