Setanta Claims NHL in Ireland

12 Oct

Its been a wild day for the NHL’s international rights. After being shut out for months, the league has its third partner announced all on one day. Setanta Sports has gained the rights for the Ireland market. There have not been any other details released yet.


Posted by on October 12, 2011 in NHL, Television


6 responses to “Setanta Claims NHL in Ireland

  1. stebutt

    October 13, 2011 at 7:03 am

    This also applies to Northern Ireland (where I live)

    So now we have:

    Sky – NFL (apart from MNF, which is on ESPN)
    Setanta – NHL
    ESPN – MLB, NCAA, NBA (pending lockout)

    So I’m expected to subscribe to all 3? Good luck with that.

    Setanta aren’t showing their subscription prices online (which is outrageous) so I’ll be ringing them to fathom out their subscription cost. I’m expecting about €15 per month. Add this to ESPN at £9 a month (how is your currency conversion going?) and Sky at about £20 a month then you’re talking maybe £42 a month (about $65 or so) for the three.

    The conclusion? NHL, you fouled up. By effectively making people in the UK and NI choose whether they want yet another subscription service you’ve done nothing to help your exports, as I expect it will prove a bridge too far. Well done.

  2. canadiansportsmedia

    October 13, 2011 at 11:50 pm

    Setanta and Premier Sports are one and the same, FWIW. Setanta broadcasts many of the same programs in Ireland as Premier does in the UK. They are also owned by the same company. So, it is no surprise that Setanta has Irish rights considering the news of Premier picking up rights in the UK.

    I can’t figure out for the life of me why the NHL didn’t sell rights to ESPN America. Even at a reduced rate, it would provide a lot more exposure because football, rugby and NFL fans subscribe to ESPN for those sports.

    • paranoidpuck

      October 14, 2011 at 12:19 am

      It’s my understanding that one of Setanta’s minority owners is the owner of Premier. I could be wrong since it’s hard to keep track of everything that’s gone on with Setanta. That’s a soap opera in itself. Regardless, there’s a synergy between both networks.

      I’d love to know what went on with ESPN and how AMI got the rights. I had the opportunity to watch some games via ESPN America last season and was very impressed with their coverage. If it’s not broke, why fix it?

      • stebutt

        October 14, 2011 at 2:50 pm

        Incidentally, my ESPN subscription got cancelled today in favour of Setanta. However others who I have seen comment on the topic have said they prefer to keep ESPN as they like sports such as NCAA and MLB which ESPN still has the rights to show.

        So we’ll probably end up in a situation where the NHL aren’t happy because there aren’t enough subscribers to Premier/Setanta and ESPN aren’t happy because they’ll lose some subscribers. Not smart, really.

      • canadiansportsmedia

        October 15, 2011 at 5:55 pm

        That’s correct. What usually happens (I believe) is Setanta acquires UK and Ireland rights to events (example GAA or Copa Libertadores) and then sub-leases British rights to Premier (since Setanta doesn’t have a direct broadcasting arm in the UK anymore). With the ruling on competition of satellite services in the EU the other week. it is quite possible that Setanta Ireland will be available in Britain eventually, which puts the future of Premier Sports in some doubt.

  3. william

    October 16, 2011 at 9:55 pm

    Premier sports is not currently available in Northern Ireland, so us NHL fans here have been shafted.


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