Fox Cable Networks and DirecTV have each launched PR campaigns as a carriage deadline approaches. The 19 Fox Sports Net regional networks are included in this battle. According to Broadcasting & Cable, the current deal ends on November 1. DirecTV CEO Mike White claims in a statement that Fox is asking for an exorbitant increase.
News Corp. “has demanded that DirecTV customers pay nearly 40% more for the same channels they already received. If a new deal is not reached, we will be forced to suspend the channels as early as Nov. 1.”
White adds that “we respectfully ask for your patience as we work to achieve a fair agreement as quickly as possible.”
The folks at Fox have rebutted DirecTV with a statement of their own.
“DirecTV sent us a proposal on Tuesday afternoon. They have given us no chance to respond before taking an unnecessarily aggressive posture and going public. It is disappointing that they have chosen bad faith tactics over meaningful negotiation.”
Fox says it has proposed to allow DirecTV to continue to carry its networks for the current price and terms while negotiations continue. “Unfortunately, DirecTV has decided that unless they get their way, they are going to pull the plug on their customers Nov. 1.”
So, now the public relations battle begins. Each side is setting up a website to help their cause. DirecTV has launched “Our Promise To You“, while Fox plans to launch a website later this afternoon, keepmynets.com.
This is the second carriage battle to occur in the last month that directly affects NHL fans. NHL Network was pulled off of AT&T U-Verse at the start of the month and is still off the air.