Here’s a few news items.
NHL INTERNATIONAL TV DOLLARS
First off, let’s start with a quote from David Shoalts’ latest column –
NHL chief operating office John Collins will have good news to report about the league’s business in Europe and Asia. After a slow start, the television rights to the league’s overseas markets are now sold, with a deal in Russia the latest to fall into place.
In a confidential memo to the governors two years ago, NHL commissioner Gary Bettman said the league took in $14-million (all figures U.S.) in European television rights, which it split 50-50 with Comcast, which then owned Versus, the league’s main U.S. carrier. Bettman also outlined a strategy of building the league’s presence on multiple platforms to show international advertisers it has a substantial audience in European, Asian and Middle Eastern markets.
Last summer, the deal with ESPN America, which covered Europe and the Middle East, expired and Bettman decided to negotiate deals individually in each country. He took some heat for the slow start but Collins is expected to tell the governors the NHL will now earn more than double the previous deal, some $30-million, from its overseas broadcast revenue on different platforms.
Whether this number is true or not, who knows but the NHL has already been spinning its new international TV deals as huge victories. The fans might feel otherwise but its all rosy in New York. If these dollar figures are correct, don’t expect the NHL to go back to its old way of selling international rights. All that matters to them is dollars and cents, at least when it comes to this issue.
Regional ratings continue to get leaked out. The New York Rangers are the latest and again, it shows some gains. From Sports Media Watch –
Through 20 games, Rangers games have averaged a 0.80 rating on MSG Network in the New York market, up 7% from the comparable point last year (0.75).
Tuesday’s game between the Penguins and Rangers earned a 1.60 rating, a season-high.
Those aren’t great numbers, but more importantly, the numbers are up. As long as the Rangers can continue their strong play, the team should see some very high ratings, especially come playoff time.
- The New York Times is featuring a terrific series on Derek Boogaard. The series will have three parts in total. It’s some of the best hockey writing of the year. Props to the Times for all their hard work on this story. It’s a must read for anyone whether you’re a sports fan or not.
- Condolences to Detroit Red Wings play by play man Ken Daniels. His father passed away at the age of 96 on Friday. A familiar face to Wings fans filled in on Sunday – Dave Strader. Strader got his NHL start with the Wings before moving to ESPN. Matt Shepard will be on the air Tuesday. Shepard calls college hockey for Fox Sports Detroit along with his main duties as the voice of Michigan Wolverines basketball.
- For those looking for previews of HBO’s 24/7 and the schedule, you can find them here. The schedule isn’t complete yet but HBO: 24/7 Flyers/Rangers Road to the Winter Classic will premiere every Wednesday, beginning on December 14. Liev Schreiber will narrate the series once again.
- And speaking of the Winter Classic, Puck The Media has the details on this year’s NBC ad campaign. One of the ads feature Will Arnett and Luc Robitaille, among others singing “The Hockey Song.” It’s a clever campaign and lets hope it gets plenty of airtime during the NFL on NBC.