24/7 & Versus Ratings

20 Dec

John Ourand of SportsBusiness Journal tweeted some NHL ratings today.

HBO drew 284K viewers to the first episode Wed night, which is down from last year

The decline for 24/7 is a little surprising but let’s face it, last year’s rivalry was more interesting. One thing to keep in mind is that all HBO programs see a big bump if you add in on demand and encore presentation views. For instance, last year’s first episode ended up with around 2.8 million viewers. But on its actual debut night, 24/7 only drew 383,000 viewers. The key will be for this year’s version to attract viewers from those same alternative platforms.

This year’s numbers are off from the boxing version of 24/7. Cotto/Margarito drew 618k last month but that was likely helped by being a lead in to live boxing. 24/7 usually drops if live boxing isn’t on the schedule.

Also from John Ourand –

Top NHL game on cable: Versus’ CHI-MIN match on Wed drew 540K viewers. More than 3,350 shows had a higher viewership on cable last week.

These Versus ratings are pretty solid but that’s to be expected. Both teams are good regional draws and it was a competitive matchup.

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Posted by on December 20, 2011 in HBO, NHL, Ratings, Television, Versus


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