RSS

Category Archives: San Jose Sharks

Regional Ratings Update

Yesterday, I had the depressing news of Sabres TV ratings dropping like a rock. So for today, here’s some positive news.

First up, we have the San Jose Sharks. The Sharks have put some strong numbers this year and last Thursday was no exception. From Sharks Play by Play man Randy Hahn

The Columbus vs. Sharks game last night was the highest rated Regular Season Sharks game (2.22) in the history of CSNCA and peaked at 2.88!

Hard to believe that a game against the Jackets would draw big but it did. One caveat is that the game is the highest ever on Comcast SportsNet California. The Sharks have spent more of their time on CSN Bay Area, moving to CSNCA a couple of years ago. Regardless. that’s still a pretty impressive feat for them.

Next up, we have a report on the Winter Classic Alumni ratings on CSN Philadelphia. From the Delaware Co. Daily Times –

A lot of people apparently delayed getting ready for New Year’s Eve because outdoor ice hockey drew a huge audience for Comcast SportsNet the afternoon of Dec. 31.

CSN topped all Philadelphia television stations in audience during its airing of the alumni game that preceded the Jan. 2 Winter Classic. The 6.2 rating of the game also meant high ratings figures for CSN’s pre- and post-game shows with respective counts of 2.3 and 3.7. The pre- and post-games rating show the difference in viewership when those shows sandwich a game. The same shows on Jan. 2, when the Winter Classic was seen locally on Channel 10, scored an 0.9 rating, good but not as noteworthy as the Dec. 31 numbers.

A 6.2 destroys what most teams get for games on a regular basis. Very impressive numbers, continuing to prove the Flyers popularity in Philly.

Finally, here’s a couple of ratings stories out of Boston. a href=’http://www.nesn.com/2011/12/sixteen-of-nesns-top-20-all-time-regular-season-game-ratings-recorded-this-season.html’>First up, there’s a chart showing the Top 20 regular season Bruins broadcasts in NESN history through 2011. 16 of those games are from the past two months. But 2012 is breaking more records for NESN. From NESN –

NESN, New England’s most watched sports network, set another regular season Boston Bruins ratings record on Saturday afternoon with an 8.9 average household rating in the Boston DMA (341,088 total in-home viewers) for the Bruins’ Stanley Cup rematch with the Vancouver Canucks. NESN’s previous best household rating for a regular season Bruins game was set on Nov. 23, 2011 when NESN garnered an 8.4 HH rating for the Bruins’ 4-3 shootout win at Buffalo.
The Vancouver game earned an astounding 23 share in the Boston DMA, also setting a new NESN record for a regular season Bruins game. Share is the percentage of all households with a television in use that are watching a program. This means nearly one in four homes with a TV set on was watching the Bruins game on NESN. The network’s previous record share was a 16 for the Bruins 6-0 win over the Philadelphia Flyers on Dec. 17, 2011.
Just as impressive as NESN’s household rating on Saturday was the game’s ratings among key demographic categories. NESN earned an 8.0 rating (33 share) for adults ages 25-54 and 11.1 rating (40 share) for men ages 25-54.
NESN’s current season Bruins average is now up to a 5.2 household rating, up 86 percent over last season after the same number of games (34).

The Bruins just keep tearing it up. You have to wonder how big the ratings would’ve been for that game in primetime but its a moot point. The game was a lead in for NESN’s Hockey Day in New England and it surely helped boost the two college games that aired afterwards.

 

NHL Hypes Regional Ratings

This is a huge press release from the NHL, detailing various business and broadcasting numbers. I will post the full release after the jump. But first, I’m going to highlight some of the regional ratings that are included since much of the other information mentioned is dated and already known –

First Quarter Filled With TV Ratings Highlights

Eleven local Regional Sports Networks experienced double- and triple-digit growth, including:

• Nashville (+200 percent)
• Carolina (+125 percent)
• Florida (+100 percent)
• Tampa Bay (+71 percent)
• Philadelphia (+60 percent)
• Boston (+57 percent)
• Minnesota (+53 percent)
• San Jose (+44 percent)
• Buffalo (+26 percent)
• Edmonton (+21 percent)
• New York Rangers (+14 percent)

There’s some huge bumps in there, but keep in mind that for many of the Southern teams, ratings couldn’t go much lower. In the case of the Predators, their local ratings are rarely published, so we don’t know where they previously ranked on the totem pole. Clearly, Florida is seeing a boost from their strong start but they have a long ways to go when it comes to being respectable ratings wise. It will be interesting to see if Carolina can continue that momentum since they have been struggling on the ice. A quick update. The Carolina and Nashville ratings include the Atlanta market for the first time. This helps explain their jumps a little bit. Either way, its good to see more people tuning in. Thanks to Dirk Hoag at On the Forecheck for the info.

Read the rest of this entry »

 

Bad Boys Bail Bonds Banned From San Jose

One of the most unusual sponsorships in the NHL is apparently over. The San Jose Mercury News reports that the Sharks have banned the owner and associates of Bad Boys Bail Bonds from wearing their t-shirts in the front row. The shirts have become ubiquitous and impossible to miss while watching any San Jose game telecast. What makes this case even stranger is that Bad Boys was a team sponsor in the past. Bad Boys had its logo plastered behind the penalty box at a cost of $70,000 per season. To go along with that, the Bad Boys logo was seen on shirts behind the Sharks bench during each home game in a form of ambush marketing. Bad Boys decided not to renew their advertisement deal and the Sharks have subsequently banned their t-shirts.

This is certainly an interesting case. If Bad Boys can get away with getting essentially free advertising while paying for the seats, what’s stopping other companies from doing the same? And it’s likely that people wearing shirts and moving around would attract much more attention than a static ad on the glass. Can you imagine people wearing Labatt Blue shirts right behind an ad for Molson and the issue that would create?

The real problem stems from the Sharks failure to ban this at the beginning. The Sharks look pretty bad with the timing on all this as it comes right as Bad Boys stopped paying the team. The Bad Boys shirts were very distracting and I can imagine that Porsche, which advertises behind the Sharks bench, did not want this somewhat annoying ambush marketing from distracting from its own message. If the Sharks had been more proactive, this probably wouldn’t have become an issue. Now it will turn into a PR battle and may even end up in court.

 
2 Comments

Posted by on September 26, 2011 in NHL, San Jose Sharks

 

Pacific Division TV Season in Review

The Pacific Division ends our season in review of NHL television teams.  I hope you’ve enjoyed our look back at the 2010-11 season in terms of each team.  Our final review is after the jump.  For our previous reviews, click on the following links –

https://paranoidpuck.wordpress.com/2011/07/11/attv/      https://paranoidpuck.wordpress.com/2011/07/08/netv/

https://paranoidpuck.wordpress.com/2011/07/09/nwtv/    https://paranoidpuck.wordpress.com/2011/07/07/cetv/

https://paranoidpuck.wordpress.com/2011/07/06/setv/

 
Read the rest of this entry »